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Case study · FITNESS · OPERATIONS REPORTING

Fizkultura: weekly member and operations reports, built automatically

Fizkultura · Data Engineering & AI Reporting

The Challenge

Fizkultura's member and operations reports were compiled by hand from separate sources: CRM, scheduling, billing and email.

What We Built

DeView built a reporting pipeline that pulls data from those systems, reconciles it and produces branded weekly reports with commentary drafted by AI. The team now reviews and sends instead of building each report from scratch.

Project Scope

  1. 01

    Connected Sources

    CRM, scheduling, billing and email data pulled into one place on a schedule.

  2. 02

    Reconciled Numbers

    Records matched across systems, so every report starts from one consistent set of figures.

  3. 03

    AI-drafted Commentary

    Each weekly report arrives with a written summary, ready for the team to review and send.

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