The Challenge
EVDEV, a Shopify agency with 180+ e-commerce stores delivered, had already built StorePilot: an AI app that finds where shoppers drop off and tests fixes. The team brought DeView in to improve detection accuracy, make recommendations more specific to each store, and give merchants clearer, more reliable experiment results.
What We Improved
DeView worked as an extension of EVDEV's team to improve the existing app's analytics, AI recommendations, A/B testing, reporting, and interface. We focused on helping merchants understand which problems cost them sales, which fixes to test, and what the results mean. EVDEV retained ownership of the product, merchant experience, and client relationships.
Project Scope
- 01
More Precise Drop-off Detection
Improved how StorePilot identifies friction on product pages, add-to-cart flows, cart, mobile layouts, and checkout, catching more real issues with fewer false alarms.
- 02
Store-specific Recommendations
Made suggested fixes more relevant to each store, with estimated revenue impact expressed as realistic ranges rather than single-point guesses.
- 03
More Reliable A/B Testing
Refined experiment logic to reach reliable results faster, with safeguards against declaring a winner before the data supports it.
- 04
Clearer Merchant Reporting
Reworked results views so merchants can see what changed, what it earned, and what to do next without needing an analyst.
- 05
Interface & Performance Improvements
Redesigned the interface for a cleaner, more consistent experience and improved speed and usability with Built-for-Shopify requirements in mind.
Results from the verified Clutch review by StorePilotAI's CTO. The acquisition improvement relates to merchants discovering, installing, and starting to use StorePilot.
Read the full review on Clutch → (opens in a new tab)“What stood out most about working with DeView was their ability to connect data and AI with real business outcomes. Rather than focusing on models for their own sake, they consistently asked the right question: how will this improvement translate into revenue and value for merchants?”
Mike Gavura, CTO, StorePilotAI · Verified Clutch review